The Dynamics Of Persuasion

The Dynamics Of Persuasion by Richard M. Perloff

The Dynamics Of Persuasion PDF
✏Book Title : The Dynamics of Persuasion
✏Author :
✏Publisher : Routledge
✏Release Date : 2016-12-19
✏Pages : 628 pages
✏ISBN : 9781317328872
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✏The Dynamics of Persuasion Book Summary : The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

📒The Dynamics Of Persuasion ✍ Richard M. Perloff

The Dynamics Of Persuasion PDF
✏Book Title : The Dynamics of Persuasion
✏Author : Richard M. Perloff
✏Publisher : Routledge
✏Release Date : 2016-12-19
✏Pages : 628
✏ISBN : 9781317328872
✏Available Language : English, Spanish, And French

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✏The Dynamics of Persuasion Book Summary : The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

📒The Dynamics Of Persuasion ✍ Richard M. Perloff

The Dynamics Of Persuasion PDF
✏Book Title : The Dynamics of Persuasion
✏Author : Richard M. Perloff
✏Publisher : Taylor & Francis
✏Release Date : 2016-12-19
✏Pages : 628
✏ISBN : 9781317328889
✏Available Language : English, Spanish, And French

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✏The Dynamics of Persuasion Book Summary : The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

📒The Dynamics Of Persuasion ✍ Richard M. Perloff

The Dynamics Of Persuasion PDF
✏Book Title : The Dynamics of Persuasion
✏Author : Richard M. Perloff
✏Publisher : Routledge
✏Release Date : 2003
✏Pages : 392
✏ISBN : UCSC:32106015891283
✏Available Language : English, Spanish, And French

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✏The Dynamics of Persuasion Book Summary : This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.

📒The Dynamics Of Persuasion ✍ Richard M. Perloff

The Dynamics Of Persuasion PDF
✏Book Title : The Dynamics of Persuasion
✏Author : Richard M. Perloff
✏Publisher : Routledge
✏Release Date : 1993
✏Pages : 411
✏ISBN : UOM:39015026938269
✏Available Language : English, Spanish, And French

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✏The Dynamics of Persuasion Book Summary : Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

📒Covert Persuasion ✍ Kevin Hogan

Covert Persuasion PDF
✏Book Title : Covert Persuasion
✏Author : Kevin Hogan
✏Publisher : ReadHowYouWant.com
✏Release Date : 2011-02-18
✏Pages : 308
✏ISBN : 9781458726643
✏Available Language : English, Spanish, And French

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✏Covert Persuasion Book Summary : This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.''-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable.''-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want.''-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor FactorWhen you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for.''-David Garfinkel, author of Advertising Headlines That Make You Rich There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!""-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

📒Split Second Persuasion ✍ Kevin Dutton

Split Second Persuasion PDF
✏Book Title : Split Second Persuasion
✏Author : Kevin Dutton
✏Publisher : HMH
✏Release Date : 2011-02-03
✏Pages : 304
✏ISBN : 9780547545233
✏Available Language : English, Spanish, And French

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✏Split Second Persuasion Book Summary : An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

Reformation And The Culture Of Persuasion PDF
✏Book Title : Reformation and the Culture of Persuasion
✏Author : Andrew Pettegree
✏Publisher : Cambridge University Press
✏Release Date : 2005-06-23
✏Pages : 237
✏ISBN : 0521602645
✏Available Language : English, Spanish, And French

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✏Reformation and the Culture of Persuasion Book Summary : A groundbreaking new history of the process of religious conversion during the European Reformation.

📒Webs Of Influence ✍ Nathalie Nahai

Webs Of Influence PDF
✏Book Title : Webs of Influence
✏Author : Nathalie Nahai
✏Publisher : Pearson UK
✏Release Date : 2012-12-14
✏Pages : 288
✏ISBN : 9780273781585
✏Available Language : English, Spanish, And French

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✏Webs of Influence Book Summary : As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Persuasion In Public Discourse PDF
✏Book Title : Persuasion in Public Discourse
✏Author : Jana Pelclová
✏Publisher : John Benjamins Publishing Company
✏Release Date : 2018-08-08
✏Pages : 334
✏ISBN : 9789027263599
✏Available Language : English, Spanish, And French

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✏Persuasion in Public Discourse Book Summary : This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

The Dynamics Of American Politics PDF
✏Book Title : The Dynamics Of American Politics
✏Author : Lawrence C Dodd
✏Publisher : Routledge
✏Release Date : 2018-02-06
✏Pages : 451
✏ISBN : 9780429965227
✏Available Language : English, Spanish, And French

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✏The Dynamics Of American Politics Book Summary : This book offers a comprehensive assessment of the major theoretical approaches to the study of American politics. Written by leading scholars in the field, the book's essays focus particularly on the contributions that competing macro- and microanalytic approaches make to our understanding of political change in America.The essays include systematic overviews of the patterns of constancy and change that characterize American political history as well as comparative discussions of theoretical traditions in the study of American political change. The volume concludes with four provocative essays proposing new and integrated interpretations of American politics.This is a path-breaking book that all scholars concerned with American politics will want to read and that all serious students of American politics will need to study. The Dynamics of American Politics is appropriate for graduate core seminars on American politics, undergraduate capstone courses on American politics, courses on political theory and approaches to political analysis, and rigorous lower-division courses on American politics.