Marketing Research

Marketing Research by Bruce Wrenn

Marketing Research PDF
✏Book Title : Marketing Research
✏Author :
✏Publisher : Psychology Press
✏Release Date : 2002
✏Pages : 395 pages
✏ISBN : 0789015900
Rating: 4/5 from 4 users

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✏Marketing Research Book Summary : This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

📒Marketing Research ✍ Bruce Wrenn

Marketing Research PDF
✏Book Title : Marketing Research
✏Author : Bruce Wrenn
✏Publisher : Psychology Press
✏Release Date : 2002
✏Pages : 395
✏ISBN : 0789015900
✏Available Language : English, Spanish, And French

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✏Marketing Research Book Summary : This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

📒Business Law Text And Cases ✍ Kenneth W. Clarkson

Business Law Text And Cases PDF
✏Book Title : Business Law Text and Cases
✏Author : Kenneth W. Clarkson
✏Publisher : Cengage Learning
✏Release Date : 2016-10-17
✏Pages : 1328
✏ISBN : 9781305967250
✏Available Language : English, Spanish, And French

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✏Business Law Text and Cases Book Summary : Comprehensive, authoritative, and reader-friendly, market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge contemporary issues and cases. Today, BUSINESS LAW, 14E continues to set the standard for excellence. The book’s strong reader orientation makes the law accessible, interesting, and relevant. Intriguing cases, timely content, and effective learning features are thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, e-commerce, digital, and corporate themes are integrated throughout this edition with new features, such as new Digital Update that shows how digital progress is affecting the law. Numbered examples, Case in Points, sample answers, new reader-friendly Concept Summary Designs and helpful exhibits all work together to ensure reader comprehension. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

📒Management ✍ V.S.P. Rao

Management PDF
✏Book Title : Management
✏Author : V.S.P. Rao
✏Publisher : Excel Books India
✏Release Date : 2009
✏Pages : 966
✏ISBN : 8174463178
✏Available Language : English, Spanish, And French

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✏Management Book Summary : The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

Services Marketing Text And Cases 2 E PDF
✏Book Title : Services Marketing Text and Cases 2 e
✏Author : Harsh V. Verma
✏Publisher : Pearson Education India
✏Release Date : 2011
✏Pages : 676
✏ISBN : 8131754472
✏Available Language : English, Spanish, And French

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✏Services Marketing Text and Cases 2 e Book Summary : The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

📒Accounting ✍ Robert Newton Anthony

Accounting PDF
✏Book Title : Accounting
✏Author : Robert Newton Anthony
✏Publisher : Irwin/McGraw-Hill
✏Release Date : 2010
✏Pages : 911
✏ISBN : 0071289097
✏Available Language : English, Spanish, And French

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✏Accounting Book Summary : Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Chapters 15-21 cover management accounting, and Chapters 22-28 focus on broader issues of control and corporate strategy. The approximately 120 cases that make up most of the end of chapter material are a combination of classic Harvard style cases and extended problems, with 10 completely new cases added to the 13th edition. Accounting: Text and Cases is a product of lifelong dedication to the discipline of accounting, and users of the book benefit from a breadth of experience that is sure to enrich your course and your students.

Human Resource Management PDF
✏Book Title : Human Resource Management
✏Author :
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2013
✏Pages : 874
✏ISBN : 9781259026829
✏Available Language : English, Spanish, And French

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✏Human Resource Management Book Summary :

Supply Chain Management PDF
✏Book Title : Supply Chain Management
✏Author : Janat Shah
✏Publisher : Pearson Education India
✏Release Date : 2009
✏Pages : 446
✏ISBN : 8131715175
✏Available Language : English, Spanish, And French

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✏Supply Chain Management Book Summary :

Accounting Text Cases 12e PDF
✏Book Title : Accounting Text Cases 12E
✏Author : Anthony
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2007
✏Pages : 933
✏ISBN : 0070635536
✏Available Language : English, Spanish, And French

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✏Accounting Text Cases 12E Book Summary :

📒Wto ✍ Palle Krishna Rao

Wto PDF
✏Book Title : WTO
✏Author : Palle Krishna Rao
✏Publisher : Excel Books India
✏Release Date : 2005
✏Pages : 513
✏ISBN : 8174464301
✏Available Language : English, Spanish, And French

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✏WTO Book Summary : This book has been divided into two sections for easy reading. While the first section gives the essence of WTO Agreements, the second section deals extensively with trade disputes between Member Countries including many involving India. Readers will find it easier to understand the objectives and functioning of WTO after going through the case studies, which also contain additional information on the organisation's core principles and agreements. Thus, the two sections, which can be read independent of each other, reinforce the understanding of the subject.Additional and latest information in the form of boxes, illustrations and tables has been given for a better understanding of the impact of WTO on the policies of Member Countries, and particularly that of India.A detailed glossary, 'snapshot' summaries of case studies, web-based exercises, informative annexures and an index of important words for easy reference besides a list of abbreviations have been given to enable the reader to get a comprehensive understanding of the 'complex' organisation that WTO is.This book is intended to be useful for all those who are interested in knowing more about current issues facing the World Trade Organisation, including those in academia, chambers of commerce, industry organisations and corporate houses.

📒Criminal Law ✍ Jonathan Herring

Criminal Law PDF
✏Book Title : Criminal Law
✏Author : Jonathan Herring
✏Publisher : Oxford University Press
✏Release Date : 2018-04-19
✏Pages : 944
✏ISBN : 9780198811817
✏Available Language : English, Spanish, And French

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✏Criminal Law Book Summary : Jonathan Herring's unique and bestselling approach of separating out the doctrinal and theoretical aspects of the law, alongside expertly selected extracts, makes this book enduringly popular with students and teachers.