Please Sign Up to Read or Download "Mktg by Charles W. Lamb" eBooks in PDF, EPUB, Tuebl and Mobi. Start your FREE month now! Click Download or Read Now button to sign up and download/read Mktg books. Fast Download Speed ~100% Satisfaction Guarantee ~Commercial & Ad Free
Mktg by Charles W. Lamb
✏Book Title : MKTG ✏Author : Charles W. Lamb ✏Publisher : Nelson Education ✏Release Date : 2016-01-25 ✏Pages : 416 pages ✏ISBN : 9781305631823 ✏Rating: 4/5 from 21 users GET BOOK
✏MKTG Book Summary : This current textbook can be checked out for 2-hours at the Reserve Desk. If it is unavailable, you may place a hold to get on the waiting list.
✏Book Title : The Marketing Book ✏Author : Michael J. Baker ✏Publisher : Routledge ✏Release Date : 2016-04-14 ✏Pages : 616 ✏ISBN : 9781134506125 ✏Available Language : English, Spanish, And French GET BOOK
✏The Marketing Book Book Summary : The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
✏Book Title : This I Know ✏Author : Terry O'Reilly ✏Publisher : Knopf Canada ✏Release Date : 2017-02-28 ✏Pages : 320 ✏ISBN : 9780345810380 ✏Available Language : English, Spanish, And French GET BOOK
✏This I Know Book Summary : Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
✏Book Title : Marketing Research Report ✏Author : United States. Department of Agriculture ✏Publisher : ✏Release Date : 1963 ✏Pages : ✏ISBN : UOM:39015038793983 ✏Available Language : English, Spanish, And French GET BOOK
✏Book Title : Meaningful ✏Author : Bernadette Jiwa ✏Publisher : ✏Release Date : 2015-10-09 ✏Pages : 160 ✏ISBN : 0994432801 ✏Available Language : English, Spanish, And French GET BOOK
✏Meaningful Book Summary : "The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world." -GUY KAWASAKI "A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit!" -DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY "This book and the Story Strategy Blueprint inside are invaluable for anyone who wants to disrupt their industry and to know and genuinely matter to their customers. Bernadette's unique views and teachings will give you the most important, empathetic tools to know the consumer and be a successful storyteller." -ANTONIO ZEA, Global Director, Football Footwear, UNDER ARMOUR "As marketers our future value and success relies on using our customers as our compass. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet." -LEE TONITTO, CEO, AUSTRALIAN MARKETING INSTITUTE One of Inc Magazine's Top Business Books of 2015. Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world-to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something-and can't. We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others-helping them to see what's possible for them. Our ideas fly when we show others their wings.
✏Book Title : Internal Marketing ✏Author : Pervaiz K. Ahmed ✏Publisher : Routledge ✏Release Date : 2013-06-17 ✏Pages : 299 ✏ISBN : 9781136394584 ✏Available Language : English, Spanish, And French GET BOOK
✏Internal Marketing Book Summary : A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
✏Book Title : Influencer Marketing ✏Author : Sevil Yesiloglu ✏Publisher : Routledge ✏Release Date : 2020-11-30 ✏Pages : 310 ✏ISBN : 9781000228267 ✏Available Language : English, Spanish, And French GET BOOK
✏Influencer Marketing Book Summary : This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
✏Book Title : Wine Marketing ✏Author : Colin Michael Hall ✏Publisher : Routledge ✏Release Date : 2008 ✏Pages : 344 ✏ISBN : 9780750654203 ✏Available Language : English, Spanish, And French GET BOOK
✏Wine Marketing Book Summary : This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
✏Book Title : Political Marketing ✏Author : Jennifer Lees-Marshment ✏Publisher : Routledge ✏Release Date : 2014-05-09 ✏Pages : 274 ✏ISBN : 9781317686255 ✏Available Language : English, Spanish, And French GET BOOK
✏Political Marketing Book Summary : Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.