Marketing Management

Marketing Management by Robert E Stevens

Marketing Management PDF
✏Book Title : Marketing Management
✏Author :
✏Publisher : Routledge
✏Release Date : 2012-11-12
✏Pages : 392 pages
✏ISBN : 9781135184537
Rating: 5/5 from 1 users

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✏Marketing Management Book Summary : Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

📒Marketing Management ✍ Robert E Stevens

Marketing Management PDF
✏Book Title : Marketing Management
✏Author : Robert E Stevens
✏Publisher : Routledge
✏Release Date : 2012-11-12
✏Pages : 392
✏ISBN : 9781135184537
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

📒Marketing Management ✍ M. C. Cant

Marketing Management PDF
✏Book Title : Marketing Management
✏Author : M. C. Cant
✏Publisher : Juta and Company Ltd
✏Release Date : 2009
✏Pages : 614
✏ISBN : 0702171883
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Health Care Marketing Management PDF
✏Book Title : Health Care Marketing Management
✏Author : Montague Brown
✏Publisher : Jones & Bartlett Learning
✏Release Date : 1992
✏Pages : 213
✏ISBN : 0834203022
✏Available Language : English, Spanish, And French

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✏Health Care Marketing Management Book Summary : This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

📒Marketing Management ✍ Rajan Saxena

Marketing Management PDF
✏Book Title : Marketing Management
✏Author : Rajan Saxena
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2005-06-01
✏Pages : 819
✏ISBN : 007059953X
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

Cases In Advertising And Marketing Management PDF
✏Book Title : Cases in Advertising and Marketing Management
✏Author : Edd Applegate
✏Publisher : Rowman & Littlefield
✏Release Date : 2007
✏Pages : 217
✏ISBN : 0742538362
✏Available Language : English, Spanish, And French

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✏Cases in Advertising and Marketing Management Book Summary : Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

📒Marketing Management ✍ M. GOVINDARAJAN

Marketing Management PDF
✏Book Title : MARKETING MANAGEMENT
✏Author : M. GOVINDARAJAN
✏Publisher : PHI Learning Pvt. Ltd.
✏Release Date : 2007-09-13
✏Pages : 332
✏ISBN : 8120332598
✏Available Language : English, Spanish, And French

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✏MARKETING MANAGEMENT Book Summary : The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Hospitality Marketing Management PDF
✏Book Title : Hospitality Marketing Management
✏Author : Robert D. Reid
✏Publisher : John Wiley and Sons
✏Release Date : 2009-02-09
✏Pages : 672
✏ISBN : 9780470088586
✏Available Language : English, Spanish, And French

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✏Hospitality Marketing Management Book Summary : Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Marketing Management 2e PDF
✏Book Title : Marketing Management 2E
✏Author : Raju
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2009
✏Pages : 431
✏ISBN : 0070153272
✏Available Language : English, Spanish, And French

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✏Marketing Management 2E Book Summary :

The Development Of Marketing Management PDF
✏Book Title : The Development of Marketing Management
✏Author : Kazuo Usui
✏Publisher : Ashgate Publishing, Ltd.
✏Release Date : 2013-06-28
✏Pages : 178
✏ISBN : 9781409480099
✏Available Language : English, Spanish, And French

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✏The Development of Marketing Management Book Summary : There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.

📒Marketing Management 4e ✍ Rajan Saxena

Marketing Management 4e PDF
✏Book Title : MARKETING MANAGEMENT 4E
✏Author : Rajan Saxena
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2009
✏Pages : 883
✏ISBN : 0070144915
✏Available Language : English, Spanish, And French

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✏MARKETING MANAGEMENT 4E Book Summary :