Made To Stick Epilogue

Made To Stick Epilogue by Dan Heath

Made To Stick Epilogue  PDF
✏Book Title : Made to Stick Epilogue
✏Author :
✏Publisher : Random House
✏Release Date : 2008-02-11
✏Pages : 336 pages
✏ISBN : 9781588367471
Rating: 4/5 from 2421 users

GET BOOK

✏Made to Stick Epilogue Book Summary : Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

Made To Stick Epilogue  PDF
✏Book Title : Made to Stick Epilogue
✏Author : Dan Heath
✏Publisher : Random House
✏Release Date : 2008-02-11
✏Pages : 336
✏ISBN : 9781588367471
✏Available Language : English, Spanish, And French

GET BOOK

✏Made to Stick Epilogue Book Summary : Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

📒Made To Stick ✍ Chip Heath

Made To Stick PDF
✏Book Title : Made to Stick
✏Author : Chip Heath
✏Publisher : Random House
✏Release Date : 2008
✏Pages : 323
✏ISBN : 9780099505693
✏Available Language : English, Spanish, And French

GET BOOK

✏Made to Stick Book Summary : What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

📒Decisive ✍ Chip Heath

Decisive PDF
✏Book Title : Decisive
✏Author : Chip Heath
✏Publisher : Currency
✏Release Date : 2013-03-26
✏Pages : 336
✏ISBN : 9780307956415
✏Available Language : English, Spanish, And French

GET BOOK

✏Decisive Book Summary : Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

📒The Power Of Moments ✍ Chip Heath

The Power Of Moments PDF
✏Book Title : The Power of Moments
✏Author : Chip Heath
✏Publisher : Simon and Schuster
✏Release Date : 2017-10-03
✏Pages : 320
✏ISBN : 9781501147760
✏Available Language : English, Spanish, And French

GET BOOK

✏The Power of Moments Book Summary : The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

📒Switch ✍ Chip Heath

Switch PDF
✏Book Title : Switch
✏Author : Chip Heath
✏Publisher : Currency
✏Release Date : 2010-02-16
✏Pages : 320
✏ISBN : 9780307590169
✏Available Language : English, Spanish, And French

GET BOOK

✏Switch Book Summary : Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

📒Upstream ✍ Dan Heath

Upstream PDF
✏Book Title : Upstream
✏Author : Dan Heath
✏Publisher : Avid Reader Press / Simon & Schuster
✏Release Date : 2020-03-03
✏Pages : 320
✏ISBN : 9781982134723
✏Available Language : English, Spanish, And French

GET BOOK

✏Upstream Book Summary : New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Summary Made To Stick Why Some Ideas Survive And Others Die PDF
✏Book Title : Summary Made to Stick Why Some Ideas Survive and Others Die
✏Author :
✏Publisher :
✏Release Date :
✏Pages :
✏ISBN :
✏Available Language : English, Spanish, And French

GET BOOK

✏Summary Made to Stick Why Some Ideas Survive and Others Die Book Summary :

📒Make It Stick ✍ Peter C. Brown

Make It Stick PDF
✏Book Title : Make It Stick
✏Author : Peter C. Brown
✏Publisher : Harvard University Press
✏Release Date : 2014-04-14
✏Pages : 313
✏ISBN : 9780674729018
✏Available Language : English, Spanish, And French

GET BOOK

✏Make It Stick Book Summary : Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.

Made To Stick Summary Why Some Ideas Survive And Others Die PDF
✏Book Title : Made To Stick Summary WHY SOME IDEAS SURVIVE AND OTHERS DIE
✏Author :
✏Publisher :
✏Release Date :
✏Pages :
✏ISBN :
✏Available Language : English, Spanish, And French

GET BOOK

✏Made To Stick Summary WHY SOME IDEAS SURVIVE AND OTHERS DIE Book Summary :

📒Presentation Zen ✍ Garr Reynolds

Presentation Zen PDF
✏Book Title : Presentation Zen
✏Author : Garr Reynolds
✏Publisher : Pearson Education
✏Release Date : 2009-04-15
✏Pages : 240
✏ISBN : 9780321601896
✏Available Language : English, Spanish, And French

GET BOOK

✏Presentation Zen Book Summary : FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.