Fascinate Revised And Updated

Fascinate Revised And Updated by Sally Hogshead

Fascinate Revised And Updated PDF
✏Book Title : Fascinate Revised and Updated
✏Author :
✏Publisher : HarperCollins
✏Release Date : 2016-04-26
✏Pages : 352 pages
✏ISBN : 9780062405937
Rating: 4/5 from 21 users

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✏Fascinate Revised and Updated Book Summary : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate Revised And Updated PDF
✏Book Title : Fascinate Revised and Updated
✏Author : Sally Hogshead
✏Publisher : HarperCollins
✏Release Date : 2016-04-26
✏Pages : 352
✏ISBN : 9780062405937
✏Available Language : English, Spanish, And French

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✏Fascinate Revised and Updated Book Summary : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

📒Fascinate ✍ Sally Hogshead

Fascinate PDF
✏Book Title : Fascinate
✏Author : Sally Hogshead
✏Publisher : Harper Collins
✏Release Date : 2010-02-09
✏Pages : 288
✏ISBN : 9780061966163
✏Available Language : English, Spanish, And French

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✏Fascinate Book Summary : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

📒How The World Sees You ✍ Sally Hogshead

How The World Sees You PDF
✏Book Title : How the World Sees You
✏Author : Sally Hogshead
✏Publisher : Harper Collins
✏Release Date : 2014-07-01
✏Pages : 448
✏ISBN : 9780062230706
✏Available Language : English, Spanish, And French

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✏How the World Sees You Book Summary : Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

📒Strange Fascination ✍ David Buckley

Strange Fascination PDF
✏Book Title : Strange Fascination
✏Author : David Buckley
✏Publisher : Random House
✏Release Date : 2012-04-24
✏Pages : 592
✏ISBN : 9781448132478
✏Available Language : English, Spanish, And French

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✏Strange Fascination Book Summary : The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.

📒The Annotated Lolita ✍ Владимир Владимирович Набоков

The Annotated Lolita PDF
✏Book Title : The Annotated Lolita
✏Author : Владимир Владимирович Набоков
✏Publisher : Vintage
✏Release Date : 1991
✏Pages : 457
✏ISBN : 9780679727293
✏Available Language : English, Spanish, And French

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✏The Annotated Lolita Book Summary : The textural discussion accompanying this novel examines the thematic and technical elements which make it a literary classic

The 10ks Of Personal Branding PDF
✏Book Title : The 10Ks of Personal Branding
✏Author : Kaplan Mobray
✏Publisher : iUniverse
✏Release Date : 2009-01-16
✏Pages : 224
✏ISBN : 9780595605736
✏Available Language : English, Spanish, And French

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✏The 10Ks of Personal Branding Book Summary : Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding: Know thyself Know what you want to be known for Know how to be consistent Know how to accept failure as part of building your personal brand Know how to communicate your personal brand attributes Know how to create your own opportunities Know and master the art of connection Know that silence is not an option Know your expectations, not your limitations Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.

📒Radical Careering ✍ Sally Hogshead

Radical Careering PDF
✏Book Title : Radical Careering
✏Author : Sally Hogshead
✏Publisher : Penguin
✏Release Date : 2005
✏Pages : 192
✏ISBN : 1592401503
✏Available Language : English, Spanish, And French

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✏Radical Careering Book Summary : An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.

📒Dusty ✍ Lucy O'Brien

Dusty PDF
✏Book Title : Dusty
✏Author : Lucy O'Brien
✏Publisher : Michael O'Mara Books
✏Release Date : 2019-08-22
✏Pages :
✏ISBN : 9781789291575
✏Available Language : English, Spanish, And French

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✏Dusty Book Summary : FULLY REVISED AND UPDATED, THE STORY OF DUSTY SPRINGFIELD TWENTY YEARS ON. 'Provocative and deadly accurate' - Time Out Dusty Springfield was one of our greatest pop singers. From 60s hits like 'I Only Want To Be With You', 'Son of a Preacher Man' and 'You Don't Have To Say You Love Me' to her 80s collaboration with the Pet Shop Boys and beyond, she was a musical pioneer and the very essence of authentic white soul. A member of the US Rock and Roll and UK Music Halls of Fame, international polls have named Dusty among the best female pop artists of all time. Twenty years after her passing, she continues to fascinate and inspire. This completely revised and updated edition of Lucy O'Brien's classic biography has new photographs, a new introduction, fresh material and over 45 original interviews with close friends and people who worked with her, including Sir Tom Jones, Lulu, legendary arranger Ivor Raymonde, and the late, great Atlantic Records trio, Jerry Wexler, Tom Dowd and Arif Mardin, with whom she recorded her classic album Dusty In Memphis. The book fully explores her life and legacy, from a troubled Home Counties childhood to 60s mod queen and solo star, to her struggles with addiction and mental health issues, to her status as an influential LGBT heroine and enduring pop icon.

Marketing In The Age Of Google Revised And Updated PDF
✏Book Title : Marketing in the Age of Google Revised and Updated
✏Author : Vanessa Fox
✏Publisher : John Wiley & Sons
✏Release Date : 2012-05-01
✏Pages : 272
✏ISBN : 9781118231937
✏Available Language : English, Spanish, And French

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✏Marketing in the Age of Google Revised and Updated Book Summary : Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

How The World Sees You Enhanced Edition  PDF
✏Book Title : How the World Sees You Enhanced Edition
✏Author : Sally Hogshead
✏Publisher : Harper Collins
✏Release Date : 2014-07-29
✏Pages : 448
✏ISBN : 9780062374639
✏Available Language : English, Spanish, And French

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✏How the World Sees You Enhanced Edition Book Summary : Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.